The Cycle Complete
The AG Sue’n'Settle Scheme would not be complete without the public relations imbalance—the suing state AG looks like law while the sued firm appears criminal.
New Mexico AG Patricia Madrid has taken the PR leverage much much further. Here are the steps that she added to the scheme:
1. Sue Microsoft.
2. Take big settlement money from Microsoft.
3. Use MS settlement money to buy “consumer awareness” fliers for mass mailing.
4. Choose a consumer topic unrelated to Microsoft.
5. Prominently display [insert Attorney General’s name] on the flier.
6. Wait until election time.
7. Run for office.
8. Send those fliers.
9. Say that your opponent does it too.
10. Drive AG Watch bonkers.